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Article: A Tree Planted For Every Order 🌳

A Tree Planted For Every Order 🌳
Muse News

A Tree Planted For Every Order 🌳



As part of our ongoing efforts to promote environmental sustainability when buying our perfumes, we are proud to announce that, starting today, a Mangrove tree will be planted for every order placed through our website.

We have partnered with Sprout on this amazing initiative, a forward-thinking organisation that shares our passion for a sustainable future. They specialise in reforestation projects, working with local communities to plant trees and restore ecosystems around the world.

Please read more about their amazing work below.

Why trees matter - The trees we plant with Eden Reforestation Projects support wild life diversity, improve coastlines, provided meaningful wages to indigenous population and grow Mangrove trees which are an incredible carbon sink.

The impact of planting mangrove trees - Mangroves are unique ecosystems found throughout a wide range in the tropics and occupying the intertidal areas of more than 120 countries. Mangroves, and coastal wetlands in general, are globally important for the many services they provide to humans and the planet. These services include protection against storm surges, sheltering nurseries for fish and other marine life, providing building materials, firewood, and providing critically important services to stabilizing the global climate as an important store of carbon.

Mangroves, an incredible carbon sink - With the rapid increase in greenhouse gas emissions over the last century, the need for enduring carbon sinks has grown. The latest models suggest that to remain within “acceptable” global temperature increase, it is no longer enough to simply reduce emissions, and protect existing forests, but rather that we need to rapidly increase the ability to sequester carbon. Globally, mangrove systems are estimated to hold an astounding 20 petagrams of carbon. For a biome representing less than 5% of the world’s terrestrial area, this makes mangroves one of the most important carbon stocks, even more than many rainforests like the Amazon. Equally, as a relatively fast-growing group of species, mangroves sequester carbon at a very fast rate.

Help support wildlife and diversity - As forests are destroyed, wildlife species lose their natural habitat, forcing them to relocate, limiting their ability to survive. Madagascar is one of the world’s greatest conservation priorities, with over 200 species of mammals, 100 species of lemurs, 300 species of birds, and almost 300 species of amphibians. Around ninety percent of all wildlife in Madagascar is endemic. Our work with Eden protects these wildlife species in Madagascar by restoring their natural habitats.

Thank you for your continued support x


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