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WHAT WE STAND FOR

We believe in beautiful, conscious fragrance that prioritise the health of both your skin and the environment.

Our values are centered around creating innovative products that deliver results without compromising on safety, sustainability, or ethical standards.

OUR CORE VALUES

Clean & natural ingredients

We believe your perfume should do more than just deliver a beautiful scent. We only use the highest-quality, natural ingredients avoiding harmful chemicals that damage your skin and the environment.

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Sustainability Efforts

Sustainability is a journey, but we are proud to be minimising our impact on the environment through eco-friendly practices and sustainable packaging. Our packaging is 100% recyclable and our refillable compact allows you to enjoy our products time and time again while reducing waste.

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Innovation

We are always looking for new and better ways to create beauty solutions that deliver exceptional results while remaining safe, sustainable and in keeping with our core values. We take time to craft and perfect our products before putting them out there to the world.

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EFFECTIVENESS

We believe that, above all else, beauty products should deliver results, and we are committed to creating formulas that are effective and reliable. We use rigorous testing and quality control measures to ensure that our products meet our high standards for performance and safety.

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A NOTE FROM OUR FOUNDER

After struggling with prolonged Covid symptoms, I found traditional spray perfumes irritating for my sinuses and set about creating a more natural alternative.

Months of formulating and testing different applications led me to solid perfume - a portable, nourishing, and refillable alternative, kinder to my skin and the planet.

I launched Tenth Muse to refresh perfume for scent lovers, blending innovation, practicality, and natural ingredients with a focus on sustainability.

Thank you for being here and supporting my journey. I hope you love exploring our beautiful scents.

Sophie x